
Make Plans Now to Attend the 55th MSA Conference & Expo
Registration is now open for the 2010 MSA Retail Conference & Expo in Austin, TX! Be sure to take advantage of the lowest early bird registration rate MSA has offered in years – save $130! Check out the schedule of events, see who's exhibiting and login to register today!
And stretch your travel budget even farther by booking a flight soon. Southwest Airlines — known for their reasonable fares in the Texas region — is now accepting April 2010 reservations.

Product Development Primer
Producing custom products is a complex undertaking that requires considerable lead-time, research, design skills and decision-making. There is no guaranteed formula for success, so planning is vital. Read the full article from retail consultant Joan Doyle.

Renew Your 2010 MSA Membership
Don't Miss Out on Valuable Benefits!
Keep your MSA membership current! All members should have received a renewal invoice in the mail early in October. Renew today and ensure that member benefits like Museum Store magazine, ShopTalk and discounted booth space, Conference registration and advertising rates, all continue without interruption.
Renew by Tuesday, Dec. 1, 2009, to be in the running for either a 2009 MSA Retail Industry Report (a $349 value) or a free spot in MSA's Product Showcase at the 2010 Expo (a $325 value). So what are you waiting for? Just click here or on the renewal graphic to the right and log in to get started.
New Study Reveals Popularity of U.S. Cultural and Heritage Travel Large, Affluent Market Focuses on History and Tradition
A recent research study reveals that 78% of all U.S. leisure travelers participate in cultural and / or heritage activities while traveling, translating to 118.3 million adults each year. With cultural and heritage travelers spending an average of $994 per trip, they contribute more than $192 billion annually to the U.S. economy. The Museum Store Association was one of the sponsors of this informative study. Read the press release.
Retail Study Released: Museum Store Visitors and Net Sales Growing
The average museum retail store attracts more than 85,000 visitors and boasts net sales of more than $200,000 annually according to findings in the 2009 MSA Retail Industry Report. Median visitor and net sales values are each up 16.5% since the previous study was conducted in 2006. Read the full press release.
The 2009 MSA Retail Industry Report was brought to you in part by the following industry supporters:
Champion Level
• Andoniadis Retail Services
Supporter Level • New York International Gift Fair • PartnerShip
Join MSA on LinkedIn and Facebook!

Want to connect with your colleagues? Join LinkedIn or sign in to your account to become a member of the Museum Store Association LinkedIn group!
And if you are already on Facebook, come join MSA as a fan! Just log in to your Facebook account and search for Museum Store Association. Don't have a Facebook account? Get more details and find helpful tips for getting started on Facebook.

Serving the Cultural Commerce Industry for More Than 50 Years
Founded in 1955, MSA is a nonprofit, international association organized to advance the success of cultural commerce and of the professionals engaged in it. By encouraging high standards of professional competence and
conduct, MSA helps museum store managers better serve their
institutions and the public. |