Grow MSA Tip Sheet

You can help Grow MSA by making sure your colleagues understand why you referred them, and why you feel MSA membership is a real benefit to you … and them.

Tips for encouraging MUSEUM STORES to join:

• Talk about your experiences with MSA.
  
• E-mail them a link to MuseumDistrict.com so they can see the resources offered online.
  
• Share an article from a recent issue of Museum Store magazine that you think will help them.
  
• Tell them about the MSA Retail Conference & Expo.
  
• Let them know the Sam Greenberg Scholarship program helps first-time attendees with financial constraints attend the Conference & Expo.
  
• Tell them about ShopTalk — MSA's e-mail discussion forum with more than 500 participants.
  
• Invite them to an upcoming chapter meeting.
  
• If they haven’t joined 6 – 10 weeks after hearing about MSA, follow up with them (we’ll send you a postcard around that time as a reminder).

Tips for encouraging VENDORS to join:

• Call them to talk about your experiences with MSA and answer any questions they might have.
  
• Send them an e-mail with a link to MuseumDistrict.com so they can see the resources offered online.
  
• Explain that the MSA Retail Conference & Expo is the industry event for museum retailers, and that 70% of attendees rank shopping the Expo as the top reason they attend.
  
• Let them know how useful you find Museum Store and New Products for finding new merchandise.
  
• Tell them about discounted advertising opportunities available only to vendor affiliates of MSA, and the qualified audience of buyers they will reach through MSA publications
  
• Remind them that MSA mailing lists and labels are available to affiliates only.
  
• Tell them about Product Search – MSA’s free online searchable database of vendors.
  
• If they haven’t joined 6 – 10 weeks after hearing about MSA, follow up with them (we’ll send you a postcard around that time as a reminder).