Museum Store Association


	2009 MSA Retail Industry Report Table of Contents Introduction Introduction and Methodology Response Rate and Statistical Reliability Descriptive Statistics Best Practices and Marketing Tips Overall Findings: All Stores Membership MSA Membership Store/Institution Profile Museum Type Regions/Chapters Gross Store Sales Population and Attendance Types of Visitors • Marketing Tip Admission to Museum/Institution and Store Renovations to Museum/Institution and Store • Best Practices Tip Store Sales Figures Store Size Visitors per Square Foot Number of Transactions Net Sales and Gross Margin Inventory Months, Days, Hours of Operation • Best Practices Tip Top Selling Items (In-store Sales) • Marketing Tip Web Site Sales • Best Practices Tip Top Selling Items (Web Site Sales) • Marketing Tip Mail-Order Catalog Limited Engagement or Traveling Exhibits • Marketing Tip Wholesale Sales Revenue Change in Types of Gross Retail Sales Store Discounts and Museum Memberships • Best Practices Tip Operating Expenses as Part of Net Profit Store Staff Employees Volunteers Store Staff Positions Salary Comparison for Full-time Employees Benefits for Full-time Employees Merchandising and Marketing Efforts Sales Goals • Best Practices Tip • Best Practices Tip Point of Sale (POS) System Marketing and Promotional Budget Marketing Methods Used • Marketing Tip Vendors and Number of Items Available for Sale • Best Practices Tip • Best Practices Tip Best Practices Strategies Used to Help Increase Sales • Best Practices Tip • Best Practices Tip • Best Practices Tip Strategies Used to Help Increase Profits • Best Practices Tip • Best Practices Tip Obstacles to Sales and Profits Summary Statistics All Stores Museum Type Chapter/Region Store Size Number of Months in Operation Number of Hours of Operation per Week Percent Discount Received by Selected Store Customers Selected Policies and Procedures Population and Attendance Net Sales, Cost of Goods and Gross Margin Net Sales to Inventory Inventory Turnover Store Size and Annual Visitors Store Size and Net Sales Net Sales to Number of Transactions Gross Margin per Square Foot, Visitor and Transaction Employees and Volunteers Compensation for Full-time Employees Benefits for Full-time Employees Summary Statistics: Gross Sales Less Than $35,000 Museum Type Chapter/Region Store Size Number of Months in Operation Number of Hours of Operation per Week Percent Discount Received by Selected Store Customers Selected Policies and Procedures Population and Attendance Net Sales, Cost of Goods and Gross Margin Net Sales to Inventory Inventory Turnover Store Size and Annual Visitors Store Size and Net Sales Net Sales to Number of Transactions Gross Margin per Square Foot, Visitor and Transaction Employees and Volunteers Compensation for Full-time Employees Benefits for Full-time Employees Summary Statistics: Gross Sales $35,000 - $89,999 Museum Type Chapter/Region Store Size Number of Months in Operation Number of Hours of Operation per Week Percent Discount Received by Selected Store Customers Selected Policies and Procedures Population and Attendance Net Sales, Cost of Goods and Gross Margin Net Sales to Inventory Inventory Turnover Store Size and Annual Visitors Store Size and Net Sales Net Sales to Number of Transactions Gross Margin per Square Foot, Visitor and Transaction Employees and Volunteers Compensation for Full-time Employees Benefits for Full-time Employees Summary Statistics: Gross Sales $90,000 - $199,999 Museum Type Chapter/Region Store Size Number of Months in Operation Number of Hours of Operation per Week Percent Discount Received by Selected Store Customers Selected Policies and Procedures Population and Attendance Net Sales, Cost of Goods and Gross Margin Net Sales to Inventory Inventory Turnover Store Size and Annual Visitors Store Size and Net Sales Net Sales to Number of Transactions Gross Margin per Square Foot, Visitor and Transaction Employees and Volunteers Compensation for Full-time Employees Benefits for Full-time Employees Summary Statistics: Gross Sales $200,000 - $499,999 Museum Type Chapter/Region Store Size Number of Months in Operation Number of Hours of Operation per Week Percent Discount Received by Selected Store Customers Selected Policies and Procedures Population and Attendance Net Sales, Cost of Goods and Gross Margin Net Sales to Inventory Inventory Turnover Store Size and Annual Visitors Store Size and Net Sales Net Sales to Number of Transactions Gross Margin per Square Foot, Visitor and Transaction Employees and Volunteers Compensation for Full-time Employees Benefits for Full-time Employees Summary Statistics: Gross Sales $500,000 and Above Museum Type Chapter/Region Store Size Number of Months in Operation Number of Hours of Operation per Week Percent Discount Received by Selected Store Customers Selected Policies and Procedures Population and Attendance Net Sales, Cost of Goods and Gross Margin Net Sales to Inventory Inventory Turnover Store Size and Annual Visitors Store Size and Net Sales Net Sales to Number of Transactions Gross Margin per Square Foot, Visitor and Transaction Employees and Volunteers Compensation for Full-time Employees Benefits for Full-time Employees Appendix A: Glossary of Terms and Formulas Appendix B: Survey Instrument Appendix C: Categories Used to Define Best Practices Appendix D: Unedited Verbatim Responses to Open Ended Questions MSA Publications Order Form (PDF)