“MSA's Manager's Guide: Basic Guidelines for the New Museum Store Manager”

Table of Contents

Chapter 1
THE RETAIL STORE: AN INTEGRAL PART OF THE MUSEUM
Chapter Highlights
· The role of the museum store
· Writing a mission statement
· Following ethical merchandising practices

Chapter 2
BUILDING BUDGETS AND TRACKING STATS
Chapter Highlights
· Formulating a budget
· Establishing accounting procedures and maintaining accurate
  records
· Measuring the store’s performance
· Selecting a point-of-sale system

Chapter 3
MANAGING MERCHANDISE
Chapter Highlights
· Developing a sound merchandise plan
· Exploring product resources
· Managing your inventory
· Researching licensing partnerships

Chapter 4
DESIGNING DISPLAYS
Chapter Highlights
· Strategically planning the store layout
· Designing effective visual displays
· Merchandising for maximum impact

Chapter 5
MANAGING STAFF
Chapter Highlights
· Selecting staff and establishing personnel policies
· Training motivated and productive employees
· Recruiting and managing volunteers
· Consultants — seeking outside assistance

Chapter 6
CREATING GREAT CUSTOMER SERVICE
Chapter Highlights
· Personalizing your store’s customer care policy
· Promoting proactive selling techniques
· Responding to customer questions and complaints

Chapter 7
DEVELOPING EFFECTIVE MARKETING
Chapter Highlights
· Turning customers into consumers
· PR — getting the word out
· Establishing your identity in the community and beyond

Chapter 8
SETTING UP SHOP ONLINE
Chapter Highlights
· Opening an online store
· Developing an appealing, easy-to-navigate Web site
· Publicizing your Web presence

Terms & Definitions

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