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Museum Store Magazine Writer Guidelines
Our focus
Museum Store offers nonprofit retailers practical solutions
to current workplace problems, new approaches and innovative practices
in all areas of museum retail, and helps readers contribute to the
missions of their institutions.
Our audience
Museum Store is the quarterly flagship publication of the
Museum Store Association, an international organization representing
museum store professionals.
- This is a retail-focused magazine, not an art publication.
- “Museum” is an umbrella description that covers history
museums, art museums, historic houses or sites, botanical gardens,
nature centers, science museums, aquariums, zoos, children's museums
and many other cultural institutions worldwide.
- Our primary readers are store managers and buyers, but include
museum directors, retail directors or managers and marketing directors.
- 85% of our readers are female.
What type of articles do we want?
Feature articles, case studies, profiles and interviews. Topics include
— but are not limited to — marketing strategies, merchandising
advice, store design and layout, retail trends, e-commerce, employee
and volunteer training, technology, legal issues, selling techniques
and purchasing strategies.
- Ideal length: 1,100-1,400 words.
- Articles must be original, unpublished works.
- Writers must sign copyright protection agreements.
Note: Articles that promote specific
individuals, companies or products are not accepted. Articles must
be objective, offer advice that is broadly applicable and include
information about competing products or services.
To get an assignment
- Send query with outline (see below for contact information)
- Outline should summarize the main points of the article, as well
as evidence, potential sources and subtopics to be covered.
- Outlines may be sent via fax, regular mail or e-mail.
- If accepted, you will be sent a letter, a copyright agreement
and a deadline.
Article criteria
Articles written for Museum Store should
- provide new, cutting-edge information. Our readers are savvy,
knowledgeable professionals.
- be broadly applicable to museum retail.
- be well focused. Make one or two major points convincingly.
- provide information from multiple sources. Quote experts and museum
professionals — or discuss how several museum stores have
approached the same problem. Case studies are acceptable, but must
offer information and insights applicable to other organizations.
- quote knowledgeable, credible sources. Quotes should be concise
and should further the discussion of the main points of the story.
- offer enough information. Give readers enough information to reach
a conclusion, take action or conduct further research.
- add significantly to the information already published in Museum
Store.
Payment
Payment for articles is offered only to professional freelance writers.
MSA reserves the right to change these guidelines at anytime and without
prior notice.
Contact
Tina Eichner, Managing Editor
Museum Store magazine
4100 E. Mississippi Ave., Suite 800
Denver, CO 80246-3055
Voice (303) 504-9223 x14 Fax (303) 504-9585
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