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Featured Publications
2009 MSA Retail Industry Report
Pre-order your copy of the indispensable industry guide for cultural retail operations! The 2009 MSA Retail Industry Report will provide benchmarks, give insight and enable you to make smart business decisions. This year, in addition to focusing on financial, operations and salary information, the report will provide marketing and growth strategies to help you measure your business in comparison to other nonprofit retail stores.
"Driving Cultural Tourism in Challenging Times" White Paper
MSA Members now have access to the digital version of the sixth cultural tourism white paper, "Driving Cultural Tourism in Challenging Times." To download, log in to the MSA Web site and then go to MSA E-publications. Free to MSA members only!
 "The Formula for Online Success" – CD-ROM
If you need help with the basics of getting started online, this CD is for you! Susan Sweeney, the best-selling author of eight Internet marketing books, has put together this CD presentation just for MSA, based on her session at the 2008 MSA Conference. The CD contains a comprehensive look at where to begin and how to navigate your way to online success!
Members: $19.95
Nonmembers: $29.95
"MSA's Managers Guide:
Basic Guidelines for the New Museum Store Manager"
A comprehensive manual for managing a nonprofit store, from financial data to marketing. Includes CD-ROM of worksheets and sample forms!
Members: $49.95
Nonmembers: $69.95
 "The New Store Workbook"
From business plan to opening day, learn how to get your new store started. Includes checklists and worksheets.
Members: $49.95
Nonmembers: $69.95
MSA Essential Publications Bundle – SPECIAL OFFER!
Save money with this special offer from MSA! We’ve grouped some of the core essentials for the cultural commerce professional into one cost-savings package. Includes “MSA’s Manager’s Guide,” “The New Store Workbook” and “The Formula for Online Success” CD.
Members: $89.95
Nonmembers: $119.95
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